About our cookies policy
This cookies policy is issued on behalf of White Rose Education Services Limited (trading as White Rose Maths) with company number 10831473 (“White Rose Maths”). Our cookies policy explains how cookies and other tracking devices are used on our website whiterosemaths.com. For the purpose of this policy, references to “cookies” refer to cookies and other types of technologies which are used to help us recognise you as a user of our website.
About cookies and how we use them
Cookies are small data files which are placed on your computer or other device when you visit our website. The cookies are then used to gather information about your use of a site or in some cases, to allow you to be recognised as an existing user when returning to our website.
Cookies are commonly used to help websites work more efficiently and to provide information to website owners. They help our website to work in the way that you would expect so that we can provide you with a good experience when you use our website. They also help us to improve our site and make our promotional activity more efficient.
In general terms, cookies can be categorised into the following broad categories:
Strictly necessary cookies: these are cookies that are required for the operation of a website. They include, for example, cookies that enable you to log into secure areas of a website or make use of e-billing services.
Analytical/performance cookies: these are cookies which allow a website operator to recognise and count the number of visitors and to see how visitors move around a website while they are using it. They help improve the way websites work, for example, by ensuring that users can easily find what they are looking for.
Functionality cookies: these allow a returning user and his/her preferences to be recognised. This enables the website to personalise content to its users such as greeting a user by name or remembering preferences (for example, your choice of language or region).
Targeting cookies: these types of cookies record visits to a website, the pages visited, and the links followed. These cookies are used to tailor content, such as the advertising displayed on it, to each user.
At the moment, we only use analytical/performance cookies at whiterosemaths.com. The details of the cookies used on our website and the purposes for which we use them is set out in the table below.
Note that we provide links to other websites, such as the links we provide to our Facebook and Twitter social media pages, to third-party booking provider websites, such as Eventbrite, and to White Rose Maths’ partner companies’ websites, such as TES and Pearson. Those third-party websites may also use cookies and you should familiarise yourself with the cookies information that they provide on their own websites. We are not responsible for any cookies used on third party websites to which we may provide links.
Cookies used on whiterosemaths.com
|
Cookie Type |
Issuer |
Name of cookie |
Duration |
Purpose |
|---|---|---|---|---|
|
Analytical/ Performance |
Google Analytics |
_ga
|
2 years
|
Provides visitors with a unique ID which is fixed from visit to visit. This gives us the possibility to identify if any users are returning to the website, for marketing and website usage analytics, and to tell users apart. |
|
Targeting |
|
_fbp
|
3 months
|
To anonymously track sessions, pageviews and interactions across the White Rose Maths website to improve the ads displayed by Facebook Ads. To determine whether you are a new or returning website visitor. |
|
Analytical/ Performance |
White Rose Maths |
wlfndn_transaction_ids |
1 year |
Provides and transaction made with a unique ID. This gives us the possibility to identify if any users have made a purchase before or not, for website usage analytics. |
|
Analytical/ Performance |
White Rose Maths |
wlfndn_user_type |
4 months |
Anonymously learn whether the content being viewed on-site is focusing towards teachers or parents. |
|
Analytical |
Mouseflow |
mf_[website-id]
mf_user |
Length of session, ie. when user leaves the website
90 days |
Identifies the current session on a website, but does not contain any information that can identify the visitor. Checks if the user is new or returning. This is done simply by a yes/no toggle and no further information about the user is stored. |
Session cookies and permanent cookies
Some of the devices which are used on our website are used for the current session only, i.e. to recognise returning users. This means that the cookie will expire when your session finishes. Others are permanent cookies which will be stored on your computer and will be used to recognise you as a user, the next time you visit the site. The tables above show how long each type of cookie which we use lasts.
Cookie settings and more information
Broadly, you can block cookies by activating the setting on your browser which allows you to refuse the setting of cookies. Be aware however that if you use browser settings to block cookies, you may not be able to access all, or some parts of the site and our site may not work as intended. This is especially the case for our website because we use a minimal number of cookies and these are aimed at making our website function properly in the way that you would expect.
You can find out more about how to manage and delete cookies by visiting www.allaboutcookies.org.
You can also find out about disabling cookies on the following sites for different browsers:
Chrome: https://support.google.com/chrome/bin/answer.py?hl=enGB&answer=95647&p=cpn_cookies
Firefox: http://support.mozilla.org/en-US/kb/Enabling%20and%20disabling%20cookies
Safari: http://support.apple.com/kb/PH5042
Internet Explorer: http://support.microsoft.com/kb/278835
Consent to use of cookies from our website
The law requires all websites to request permission when using cookie technology. You can choose whether to accept strictly necessary, analytics and/or marketing cookies by clicking on the buttons on our cookies banner. If you later wish to remove or stop use of cookies from our site then you should either stop using the site or adjust the settings of your browser to reject or disable cookies.
This cookies policy should also be read alongside our Privacy Policy which you can access here.